Gold has a deep-rooted significance in Indian history and festivals like Dhanteras and Akshaya Tritiya are considered auspicious to invest in them. It also plays a significant role at Indian weddings, when the bride is given gold jewellery that has been passed down from generation to generation as a blessing from the ancestors and to preserve the family's legacy. Furthermore, because of its tangibility, it will assist her in times of financial crisis. 

Gold has long been associated with power and fortune, and this tradition continues to date. With Akshaya Tritiya approaching, now is the ideal time to start investing in gold. Here are a few points which will help you understand why investing in gold is a fantastic idea. 

• Gold is an excellent investment since it has held its value and has a fair price when the reserve currency loses its value.
• It is also an excellent hedge against inflation as the prices rise when the cost of living increases. 
• The purchasing power of gold surges while the prices of other commodities fall in times of deflation or when the economy is saddled with excessive debt. 
• Because gold is a natural resource, its finite supply ensures that it is always in demand. This shows that gold is easy to sell and will retain its worth even in the most difficult of circumstances.
• Diversification is achieved by investing in products that are not highly related to one another. Gold has a negative correlation with stocks and other financial instruments, thus making it an excellent option for lowering overall volatility and risk.

In short, gold is a safe and reliable investment for a secure future. If you are looking forward to making an investment in gold, then read along! 

ATHIRSHTAM GOLD COIN SCHEME 

A golden initiative to bring you an abundance of prosperity! 

• Sign up at our showroom in Chennai 
• Book a gold coin at the market rate on the current day 
• Make payments towards monthly instalments for 12 months 
• Collect the gold coin on the 13th month at the date enrolled 
• On the closing date, if the rate of gold is lower than that of the enrolment date, the difference will be given as a purchase voucher. 

For further details and registrations, you can call us at +91 7550078780.